Watershed year for SMS approaching -- 05 December 2011
2012 is the year the electronic communications opt-in vs
opt-out debate is going to come to a head, and the
fallout is going to have a significant impact on both
businesses and consumers. Related telecommunication
regulatory decisions are going to affect both the price
of SMS, as well as the amount of SMS spam consumers
receive every day – directly impacting the efficacy of
the medium.
Read more on our SMS predictions for 2012.
Download the print friendly PDF version.
SMS plays Santa and ensures gifts are delivered to underprivileged children -- 22 November 2011
The Santa Shoebox Project, which annually organises
Christmas gifts from members of the public for
underprivileged children, has grown from 180 Santa
Shoeboxes in 2006, to a whopping 70,200 gifts collected
from 36 locations in 2011. Along with this growth has
come a range of logistical challenges so this year the
organisers put SMS to the test to aid communication with
its donors.
Read more on on how the Santa Shoebox Project put SMS to the test.
Download the print friendly PDF version.
SMS the crime fighter -- 31 Ocotber 2011
With SMS being so suited to sending alerts quickly and
easily to a group of people, its capability and
usefulness as a crime fighting tool is not to be
under-estimated. Probably the best-known application of
SMS in the fight against crime in South Africa is
Primedia’s Crime Line, an anonymous crime tip-off line
via SMS that has made 1, 106 arrests and R39, 579 928 in
seizures since its inception on the 6th June 2007.
Read more on how SMS is used in the fight against crime.
Download the print friendly PDF version.
The Importance of SMS in an Instant Messaging world -- 09 September 2011
While a cat has nine lives, it seems that SMS has an
infinite number of lives. So while the rise in mobile
instant messaging (MIM) has been heralded as its end, a
closer look shows that this rather increases SMS’s
value in the corporate space. Read more on the importance of SMS in an Instant
Messaging world. Download the print friendly PDF version.
SMS messaging alerts help AdInfa green the
future -- 26 August
2011 In an increasingly energy conscious
world, AdInfa (www.adinfa.com) has
developed InSite, a technology solution that allows data
centres to monitor their IT equipment energy
consumption. This is crucial in providing a business
case for optimising operational efficiencies and
reducing energy bills and carbon footprint. The InSite
system is enabled to send automated SMS alerts to
companies when pre-determined or unpredicted critical
events occur in the monitoring of their data centre
infrastructure. Read more on how AdInfa SMS enabled their IT systems.
Download the print friendly PDF version.
The death of opted-in Communications -- 16 August 2011
The Protection of Personal Information (POPI) Bill is at
serious risk of being watered down to such an extent
that it is rendered ineffective and meaningless when it
comes to preventing consumers from receiving email and
SMS spam. The Bill, which has been under discussion
since 2009, sets out to establish the minimum
requirements for the lawful processing of personal
information, i.e. how it is captured, processed and
stored by organisations, and gives citizens legal
recourse should their personal information be abused.
Read more on the POPI Bill and the death of opted-in
communications. Download the print friendly PDF version.
Veteran Technology shows its longevity -- 03 August 2011
It seems a bit crazy to call a technology that is coming
up for its twentieth birthday a “veteran”.
But if you consider the massive explosion of digital
communications technology over the past few years, you
start to realise just how long SMS has been around for.
Read more on how SMS, a veteran technology, shows its
longevity. Download the print friendly PDF version.
mHealth needs to be network neutral to flourish -- 04 July 2011
As we’ve started to see in South Africa and across the
rest of the continent, the potential for mobile-enabled
healthcare is enormous. Evidence from the GSMA Mobile
Health Summit held in Cape Town at the start of June
shows that mobile operators are currently leading the
pack in this space. Going forward, however, it is vital
that the balance of power shifts from the mobile
industry to the healthcare sector, to allow the
burgeoning mHealth sector to reach its full potential.
Read more on mHealth needs to be network neutral in order to flourish. Download the print friendly PDF version.
The Pros and Cons of using SMS in an emergency -- 23 June 2011
SMS is the perfect emergency communications channel, right? People
always have their phones with them, especially in an emergency; you can
easily send one message to a number of people; and you can text when
you can’t talk. In many countries, SMS is even being considered by the
authorities as an alternative emergency channel which the public can
contact, equivalent to 911 in the U.S. and 10111 in South Africa. Read
more on
the Pros and Cons of using SMS in an emergency.
Download the print friendly PDF version.
Edging towards viable anti-spam legislation
-- 20 June 2011
Over the last few years, South African legislation has
slowly started catching up with electronic
communications, and would hopefully provide the final
piece of the puzzle to both protect consumers and allow
businesses to continue to market directly to people in
an ethical way. Unfortunately, recent amendments to the
Bill, thanks to lobbying by direct marketers, have
watered it down substantially, especially when it comes
to email and SMS marketing. Read more on how we are edging towards viable anti-spam legislation. Download the print friendly PDF version.
Taking the fight against child trafficking online -- 14 June 2011
Communications technology, such as the internet and mobile phones,
certainly make life easier: from online banking, to staying in touch,
to news and weather on the go, and all the other benefits that have
become such an integral part of our daily lives. Unfortunately, the
same technology has also made it easier for criminals to prey on the
young for purposes such as child trafficking. Read more on how to take the fight against child trafficking online. Download the print
friendly PDF version.
Text messages help build tradesmen reputation -- 13 June 2011
Checkatrade was established in 1998 by local businessman Kevin Byrne
after a tornado damaged hundreds of buildings in Selsey, West Sussex.
Checkatrade was started in order to protect homeowners from being
deceived by rogue operators and to help them make informed decisions
when selecting a service provider. Read more on how
how text messages help to build tradesmen reputations.
Download the print friendly PDF version.
How South African companies can avoid becoming a spammer under the CPA -- 08 June 2011
There is no denying that the launch of a “do not contact
registry” to allow South African customers to permanently
opt-out of all unsolicited marketing communications is a
massive step forward for consumer rights. But customers
need to understand the limitations of the mechanism,
companies need to be ready to comply with the new law, and
especially smaller companies need to consider the
implications of having to regularly query the database.
Read more on what you can do to avoid becoming a spammer under the CPA.
Download the print friendly PDF version.
SMS and Social Media – the new canary in a coal mine -- 06 June 2011
Today the early warning for a government in trouble seems
to be when the rulers in question clamp down on electronic
communication, especially Social Media and SMS. We’ve seen
it happen across the African continent and further afield,
starting with Mozambique and India in 2010, and then this
year in Egypt, Tunisia and Cameroon. In fact Ethiopia got
the ball rolling back in 2005, with a two-year SMS ban
after election violence. Read more on why electronic communication, in all its shapes and guises, is here to stay.
Download the print friendly PDF version.
Internet World Exhibition -- 04 May 2011
BulkSMS.com will have a stand at the Internet World exhibition taking
place at Earls Court 2 in London from the 10th to the 12th May 2011.
Please come and visit us at stand number E6082.
We will be there from 9.30am to 5pm on the 10th and 11th of May and 9.30am to
4pm on the 12th of May. We will be showcasing and demonstrating the BulkSMS text
messaging services including our new iPhone app.
Please Register for free now and save £30 at the door.
Banning of SMS services adds fuel to protests -- May 2011
Today, access to high-tech communications is accepted as integral to
modern life. When the ability to communicate using a digital
communication channel such as SMS is banned in a country for political
reasons, people inside and outside that country take umbrage to the
denial of services. Yet, these attempts by governments to limit
communications are an indication of the power of mobile and Internet
based technologies to help foster revolution. Read more on how the
banning of SMS services adds fuel to protests. Download the print
friendly PDF version.
A step in the right direction for mobile payments -- 22 March 2011
Mobile payments for mobile subscription services are
receiving much news of late due to negative consumer
sentiment over unsolicited billings. An imminent change
in the way that Vodacom customers sign up for third
party mobile subscription services is good news for
consumers and paves the way towards building increased
confidence in mobile payments. Another important
development is the recent law that states that mobile
network operators should put in place the ability to
block a handset from requesting any subscription
services. Read more on how we are taking the a step in the right direction for mobile payments.
Download the print friendly PDF version.
SMS and smartphones: SMS shows its resilience once again -- 22 February 2011
Time and time again SMS is the technological exception to the rule. Not
only is it incredibly resistant to downward price pressure, which has
seen it immune to the dramatic price drops in the tech world over the
last 10 years, it also refuses to be usurped by newer technologies.
Read more on how SMS shows its resilience once again.
Download the print friendly PDF version.
Romancing your phone -- 11 February 2011
In the spirit of Valentines Day, BulkSMS.com conducted a
dipstick survey using a new media channel in January
2011. Of the fifty-one South Africans who responded, the
majority were from the Western Cape and the remainder
from Gauteng and the Eastern Cape. All respondents were
aged between 18 to 50 years. Read the findings of
BulkSMS’s Valentines Day survey.
Download the print friendly PDF version.
Let your text glide you | Wendy Windblows -- 08 February 2011
Rod developed the Wendy Windblows service, a weather data collection
service, in the late 1980’s after arriving one too many times at a hang
gliding site after driving hours to get there, only to find that the
weather conditions were not conducive to flying. He wished that there
was some way to find this out BEFORE leaving the house. Read how Wendy
Windblows adopted SMS as a communications tool. Download the print
friendly PDF version.
The year ahead for SMS -- December 2010
2011 Is the year South African consumers become amongst the best
protected in the world thanks to two important new laws. Far from seeing
this as a threat, businesses should see this as a huge opportunity for
improved customer communications, especially if they have SMS included
in the mix. Read more on what 2011 has in
store for SMS. Download the print friendly PDF version.
Change in VAT Charges -- 15 December 2010
The Chancellor announced in his 2010 Emergency Budget an increase in the
standard rate of VAT from 17.5% to 20% effective from 4 January 2011.
BulkSMS will be implementing this VAT change on 4 January.
Wendy Windblows wins the BulkSMS UK Messaging Awards -- 14 December 2010
The BulkSMS Messaging Awards were run in October of this year as part of
BulkSMS.com’s tenth year anniversary celebrations. Clients were invited
to submit entries detailing their use of text messaging and the top
three finalists were awarded with BulkSMS credits as prizes. Read more.
Download the print friendly PDF version.
SMS Changes the Game -- December 2010
According to Clay Shirky, renowned digital media commentator,
“communication tools don’t become socially interesting until they become
technologically boring.” Now while I’ll never consider SMS boring, I’d
argue that SMS has become so entrenched in our day-to-day lives that it
meets this criterion, and has not only become socially interesting, but
is impacting our society in significant ways. Read how SMS Changes the
Game. Download the print friendly PDF version.
AAA School of Advertising – Case Study -- December 2010
AAA School realised that the scholars they were targeting did not always
have access to a computer or an email address but they did have a
cellphone, and were happy to give out their cellphone number. This meant
that AAA School could get hold of them via SMS. Read how the AAA School
of Advertising is using SMS. Download the print friendly PDF version.
Keeping your child safe, despite the digital
generation gap -- November 2010 When we were children
the standing joke was that the kids, had to set the video machine for
their non-technical parents. We’d grown up with video machines, while
for our parents they were still new-fangled devices. Read the article on
how to
keep your child safe, despite the digital generation gap. Download
the print friendly PDF
version.
Think before you click: tips for safe purchasing on
the Internet from your cell phone -- November 2010 While your cell phone
has access to the same Internet that your PC has access to, it also
carries a link to your phone bill and this combination affords new
billing mechanisms to content providers. This change can catch consumers
unaware and could result in unexpected cell phone charges. Read through
the Tips for safe
purchasing on the internet from your cell phone. Download the print
friendly PDF
version.
SMS improves communications for the Deaf -- Tuesday, 09 November 2010
Up until the beginning of the twentieth century, the island of Martha’s
Vineyard, off the east coast of the USA, had twenty times more Deaf
inhabitants for its population size than the rest of the country. But
the islanders didn’t consider this hereditary Deafness a disability
because the entire community, both hearing and Deaf, were proficient in
sign language and this removed any communication barriers and made being
Deaf a non-issue. Read the article on how SMS improves communications
for the deaf. Download the print friendly PDF version
SMS and the law -- August 2010
The high-profile Glenn Agliotti case has once again highlighted the role
cell phones and SMS play in the law. Unsurprisingly, because cell phones
are such an essential part of our everyday lives, and track just about
all of our movements and communications. Read more on SMS’s role in
preventing crime, enforcing the law and its legal standing. Download the print
friendly PDF version.
Mobile phone designers challenged to keep up with users -- July 2010
Mobile phone handset designers should look to social networking for inspiration
to improve the management of communications on phones, says BulkSMS.com’s managing
director, Pieter Streicher. He maintains that it is ridiculous that many aspects
of the mobile phone user interface haven’t changed in ten years, especially when
it comes to contact management and SMS functionality. Read more on how
mobile phone designers are challenged to keep up with users.
Download print friendly
PDF version
New-look BulkSMS.com website launched today. -- June 19, 2010
We have given our brand a bit of a makeover and improved the look and feel of the
website. While things may look slightly different, our reliable and easy to use
SMS messaging services remain the same.
Recent trends in commercial text messaging -- May 10, 2010
Businesses are increasingly turning to text messaging services to enhance new and
existing customers’ experience with their brand or service. The main trends in commercial
text messaging are promotional campaigns and information services as well as notifications,
alerts and reminders. Read the press release detailing the most
recent trends in commercial messaging.
Download print friendly
PDF version
Texting will not make you stupid -- April 2010
SMS language or ‘textspeak’ is taking a lot of flack for the general
misuse of the English language today – both in spelling and grammar. But
is it all negative? People are too quick to blame SMS technology for a
rise in incorrect spelling and grammar use, and are failing to see the
opportunities that can come from it. Read the article on why texting
will not make you stupid. Download the print friendly PDF version
Text messaging delivers results for the Hever Castle Triathlon -- January 29, 2010
The organisers of the Hever Castle Triathlon successfully used text messaging as
part of their communications strategy to keep competitors informed about race details
and results. In addition, the mobile channel filled the gap between online and traditional
promotions by providing a direct means of marketing to participants. Read the press
release on how
text messaging delivered results for the Hever Castle Triathlon.
Download print friendly
PDF version
Does your school get its message across?
-- January 15, 2010
Did you bundle yourself and your kids up, ice skate to the car, drive slowly but
steadily to the school, endangering the lives of your precious cargo as well as
other motorists, only to arrive at the school and find out that the school has been
closed for a “snow day”?
Wouldn’t it be great if there were a way that your child’s school could have communicated
this “snow day” to you before you even got into your car in the first place? Saving
you from jeopardizing those you love (and even those you don’t know) from the chaotic
landscape that has been all around us in the last few weeks. Read the press release
on how text messaging can help schools
get their message across.
Download print friendly PDF version
BulkSMS will have a stand at the Business Startup Exhibition taking
place at the Olympia in London on 26-27 November 2009. Please come and visit us
at stand number 605. We will be there from 10am to 5pm on both days, showcasing
and demonstrating the BulkSMS text messaging software. We will be offering free
credits to visitors to our stand.
For more information on the exhibition please see:
www.bstartup.com.
Widespread adoption of bulk SMS messaging by schools -- August 3, 2009
Many schools have adopted bulk SMS messaging to improve communications with parents
of school-goers. The traditional communication channels were all problematic in
that notes sent to parents via learners often got lost; calling a number of parents
telephonically can be very time consuming and; not all parents have access to e-mail
and the internet. Read the press release on the Widespread adoption of bulk
SMS messaging by schools.
Download print friendly PDF version
SMS messaging has a bright future
-- July 28, 2009
Businesses confidence in SMS messaging continues to increase as messaging industry
revenues are forecasted to grow despite the global downturn in the markets. Read
the press release on why SMS messaging
has a bright future.
Download print friendly PDF version
BulkSMS at the Business Startup Exhibition in London-- May 15, 2009
BulkSMS will have a stand at the Business Startup Exhibition taking place at ExCeL
London on 28-29 May 2009.
Please come and visit us at stand number 260. We will be there from 10am to 5pm
on both days, showcasing and demonstrating the BulkSMS text messaging software.
We will be offering free credits to visitors to our stand.
For more information on the exhibition please see:
www.bstartup.com.